A study conducted by Internet information provider and marketer, comScore Inc, about America’s top Internet activities reflect that online casino activities rose by 13 percent last month taking third spot overall behind Internet music and radio providers and gay/lesbian sites.

The results showed 12.4 million unique US visitors took advantage of some form of online gambling activity, which is attributed to interest in the World Series Of Poker (WSOP) tournament, online poker room PokerStars had the highest growth during the month in the category.

With school holidays in America, younger-skewing gaming information and online gaming categories rose nine and eight per cent respectively to 42.8 and 64 million unique hits each. IGN Entertainment was up 17 percent to 10.4 million visitors and led the gaming information growth subcategory with Disney Games, up 38 per cent to 6.3 million hits, grabbing the honors for game-playing sites.

The rise in gay/lesbian activity was attributed to June’s Pride Month with PlanetOut leading the category growth while Internet music provider Yahoo! led the growth in this category with more than 25 million visitors.

Tags: online casino gambling, World Series of Poker, Gay and Lesbian sites

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