888.com and Kamay Holdings launched online casino website
The first two operational venues under a white label deal between Kamay Holdings and 888.com have launched under the brands of online poker website LuckyAcePoker.com and online casino website LuckyAceCasino.com.
Elsa Sterckx, a marketing official from the new sites was canvassing possible affiliates this week through the new program Lucky Ace Partners.
In a deal announced in December (see previous Online-Casinos.com/InfoPowa reports) the Limassol, Cyprus registered Kamay Holdings was accepted as a white label client by the Gibraltar-based online gambling group, joining other white label operations using 888.com technology such as Tower Torneos in South America, Rileys Poker in the UK and more recently a sports betting site with Rank’s subsidiary Blue Square.
At the time 888’s CEO, Gigi Levy said, “As part of our vision and action to gain dominant market share in growing markets, we are implementing our white labelling strategy to enable us to achieve quick growth parallel to our robust organic growth in those markets. This agreement is a further progression of 888.com’s diversified, multi-channel strategy to grow our customer reach and appeal globally.”
The 888.com announcement claimed that the partnership will bring the “renowned customer recruitment and traffic generation of Kamay Holdings” to the European Market. “With its marketing techniques and the 888 platform, Kamay will now focus its efforts on the growing European market.”